Studied Communication Design & Marketing at the University of Duisburg-Essen (UDE). After stints at renowned advertising agencies for consumer goods and industrial clients, the main focus shifted to health and pharma marketing. More than 25 years of experience in the pharmaceutical environment for the life science industry, with touchpoints across nearly all major pharma companies, 40+ indications, Rx & OTC, omnichannel communication. Support for national and international brand teams, e.g., on product launches. Gold Awards and shortlist nominations (PHARMA COMPRIX). As a “digital native,” today an expert in digital branding & design, UI/UX, closed-loop marketing, eDetailing, approved email, apps, and websites.
Me in a nutshell
A few hobbies: traveling, Scotch single malts, gardening and the like, mountain biking, hiking, model aviation (mostly helicopters)
If I were a song or a movie, I’d be…
All time favorite Games
Digital: Sim City, Flight Simulator, Lara Croft, Call of Duty, Millenium 2.2 (Amiga)
Analog: SkipBo, Phase 10, Schach
Responsibilities
Strategy & Concept, Creative Excellence, Advisory, Consulting, Client Partner